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No matter what website you are talking about on the internet, even if it is a big website that has hundreds of thousands or even millions of pages, the essence of a website is that it is just a bunch of files sitting on a computer. Just like a regular document such as a Microsoft Word file, even though this computer might be connected to the internet so that it can be accessed from other computers, it is still a collection of files stored on a hard drive.
When you learn about the history of the internet and the advent of the hyperlink many years ago, you find that the only way that it was possible for people to find these files that were stored across different computers was to link to them from another file or to type in the file name directly. While the internet of today has features such as language-based search engines that can help you find what you are looking for in a matter of seconds, that does not mean that you can discount the importance of building links to the individual files and links on your website.
In fact, link building is more important today than it was back when the internet first got started, since today the number and relevance of incoming links will help search engines determine what keywords your website should rank highly for, and how high up on the results your web page should be listed. Back when internet service providers would directly host other people's websites as part of their service package (and sometimes this was the only way to get your website on the internet), they would hardly offer any sort of online marketing or publicity that would allow that website to be found since internet marketing was a new industry.
Internet marketing and web design are not the same discipline, and you can have an excellent website that has zero visitors because the website itself is nothing more than a collection of files sitting on a computer hard drive somewhere. Other sites and web pages need to link to your website in order to make it findable and searchable, otherwise it might end up being invisible to a large portion of internet users. While it is important for you to submit your site to the search engines, you may not show up in the results for a particular keyword because the lack of incoming links also indicates a lack of authority.
If you enjoyed this article by Ricky Weber then go to RickyWeber.com to read about a tool called Search Engine Submitter, which is one of the best tools for getting your website indexed and ranked by every major search engine, all in about a minute of work. 
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Source: http://articles.submityourarticle.com/Ricky-Weber-6377/Online-Link-Building-250458.php
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