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By: Simon Rickett
There is no doubting a franchise online is a great place to start when looking for a franchise to operate. A franchise online has low start up costs, very small ongoing fees (if any) and allows the operator the opportunity to operate a franchise online from the comfort of their home.
However what are the negatives of operating a franchise online? Well the biggest by far is the experience of the Franchisor in being able to market the brand online and pass this knowledge down to the franchisees.
Trying to grow an online business might sound relatively easy in principal, however remember you are trying to grow a business in the most competitive of environments the Internet.
You only have to look on the franchise websites and publications to see the latest online company franchising their business. I have operated in the franchise online market, both as a franchisee and franchisor since it came to fruition in 2005. Over this time I have seen many franchise companies come and go as they have no experience in marketing online.
Yes the Franchisor can sell you a website, inform you that what the website is offering is the next best thing, since slice bread! However where many online franchise companies fall down is that they dont give you any TRIED TESTED OR PROVEN method of how to market your new business online to drive business to your website.
If you are looking at purchasing a franchise in the online industry make sure you ask the Franchisor one question above anything else what experience have you got of marketing websites online?
The website you purchase when you purchase a franchise online is the shop front of the business you are going to operate. If the Franchisor doesnt have proven methods in getting people to view your shop, what is the Franchisor offering you?
Anyone can put together a website, that advertisers dating, that offers villas, recruitment services, to name a few, however how many franchisors can actually get people to view these sites.
At Activ we offer a business opportunity called Activ Click and Earn, this opportunity is all aimed at getting visitors to look at the website. The more visitors to the website the more money our licensees earn through different types of advertising revenue. This opportunity is not unique as there are other franchise companies offering something similar however where Activ stand out above anyone else, is that they give the licensees a proven online marketing strategy to follow.
The strategy we share has generated hundreds of thousands of visitors to websites. We know it works and this is what any licensee who joins our network is really purchasing. Anyone with a developer can design a great looking website, however the real area of expertise comes in attracting visitors to websites. This is what you should be purchasing when you buy a franchise online.
After watching the Franchise Online industry grow over the last few years, especially at a time when money has been tight for all, it sickens me and my fellow Director Dillon Boivin watching online franchise companies take advantage of innocent people like you.
Straight away you see a great product or service online that you like the idea of promoting. Operating an online franchise will allow you to work from home, have low start up costs, however it is quite clear the companies in question are only there to sell franchises and do not have any experience in marketing websites online.
If you are considering an online franchise make sure you ask the company you are in talks with about their online marketing strategy.
The other opportunity Activ offer is called Activ Web Design. Our franchisees to go out and generate business in territories by offering the web design services Activ offer. Throughout our early stages of Activ Web Design developments we informed our franchises the majority of business will be generated from networking and face to face contact. This was whilst we invested heavily into our online marketing strategy.
Achieving search engine results so that websites can be found by internet users doesnt just happen it takes time. Activ Web Design can now be found for numerous local territory searches such as:
Activ Web Design is also strongly positioned at the top of page 2 on Google for the search term web design competing against 289 million other searchers. This didnt just happen this took years to achieve.
Here at Activ we invest heavily into our online strategy to generate business through the websites we operate. Anyone who joins the Activ network receives training and advice on how to generate traffic to the website or section of the websites they operate.
If you are looking at the online franchise industry I would strongly recommend it. It achieved fantastic rewards for me as a franchisee which then led me onto setting up my own online marketing company however make sure the company you are joining can achieve search results and have experience in online marketing, not just developing websites!
Author Resource:->??To find out more about Activ and the products and services they offer visit http://www.theactivgroup.com
Article From MegaSafeMoney.com
Source: http://megasafemoney.com/Art/127172/286/Looking-For-a-Franchise-Online.html
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