Content Snackers Become Cord Cutters; Change The TV World As We Know It

Every five or so years for the past two decades the introduction of an Internet connection to a new device type has created a boom in disruptive businesses. Most of these booms?computers, followed by mobile phones, gaming consoles and now tablets?have been clearly successful. Others (remember the Network Computer?) have been ill-timed. Now manufacturers, and a growing ecosystem of partners to support them, are betting big that consumers are finally poised to accept an Internet connection in their most cherished living room technology mainstay, the television. Players from Samsung to Sony are bringing the so-called Connected TV (CTV) to market in mass, and you?ll see a big push this holiday season. There are already upwards of fourteen million CTVs in North America and an estimated 65 percent of TVs sold in 2012 will be CTVs.

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